LEAD DESIGNER / ART DIRECTOR – CONCEPTUAL & BRAND FOCUS FOR GLOBAL DIGITAL-FIRST BRAND

This is a senior leadership role within a fast-scaling, digital-first business operating at the intersection of emerging technology, creativity and commerce. This is a rare opportunity to step into a senior, brand-shaping role within a fast-scaling, digital-first business operating internationally.

While the business is already well established, it’s still early in its journey, with ambitious plans to expand beyond its core product into a new generation of AI-enabled, personalised experiences.

This hire will play a pivotal role in shaping how the brand evolves through its next phase of growth. You’ll take ownership of creative direction across marketing and brand touchpoints, helping define how the brand shows up during its next phase of growth.

What they need

• Someone who can lead concept and creative direction across high-volume, performance-led marketing, particularly email and assets for acquisition channels
• A brand led, digital native designer, who can help the Creative Director evolve their brand identity and drive the design direction forward
• A design leader, who can oversee everything from email ideation, through to building systems that allow creativity to scale without losing craft (constantly balancing commercial goals with creative standards)
• Someone deeply fluent in Figma, able to build, evolve and document scalable design systems that others rely on
• A senior designer who's comfortable being hands-on when needed, especially during peak seasonal moments, while spending the majority of time on direction and quality
• Someone experienced working closely with growth, CRM and ecommerce teams, who understands onboarding journeys, performance levers and iteration
• A digital native designer, who can confidently navigate strong opinions and multiple stakeholders, who's able to hold a point of view, test ideas, and adapt based on what performs

What you’re great at

• Digital design, campaign concepts and art direction for digital-first or app-led products
• Conceptual thinking and campaign ideation, not just execution
• Understanding the necessity to nurture and elevate email output (huge revenue driver) ensuring the team deliver high output and commercial impact
• Building and maintaining marketing design systems in Figma (components, templates, documentation)
• Leading and mentoring designers, raising the bar for craft and consistency
• Using data, insight and performance feedback to strengthen creative decisions
• Presenting work clearly and credibly to non-creative stakeholders

What you’ll get

• Hybrid working from a central London office (3 days per week - up to 4 days during peak trade)
• Private medical
• Season ticket loan
• Potential for LTIs
• Pension