*Please note this is a contract role and you must be registered as an independent contractor*

Role: Head of Ecommerce Growth- Food Industry is a must

Term: 12 months (1–2 days per week)

Part Time: 2–3 days/week

Location: Remote (UK based, occasional London)

Start Date: Starts in 3–4 weeks

The Project A founder-led agency is seeking a senior growth leader to scale a global British food brand’s DTC business. The top-down mandate is to hit $5M revenue across UK and US Shopify sites, plus ~20 marketplaces (Amazon, Walmart), within 12–18 months. Note: We are shortlisting now ahead of final project sign-off expected in 2–3 weeks.

What You Will Own

• Strategy & Numbers: Define and defend the UK/US growth plans, focusing relentlessly on CPA, margin, and profitability.
• Paid Media & CRO: Direct specialists across Google, Meta, and marketplaces, while driving conversion rate optimization on both Shopify sites.
• Product Feeds: Manage and optimize complex product feeds for a 100+ SKU catalogue.
• Rigorous Reporting: Deliver weekly performance data that can stand up to internal strategy teams.
• 90-Day Execution: Month 1 (Measurement, UK rebuild, US groundwork) > Month 2 (US launch at controlled spend) > Month 3 (Scaling what works).

Required Experience

• DTC Scaling: Personally grown a DTC business from ~£1M to £5M+.
• US Expansion: Successfully taken a UK brand into the US, navigating shipping costs, duties, and returns.
• Commercial Acumen: Highly comfortable defending your numbers, unit economics, and profit metrics to senior stakeholders.
• Feed Management: Managed product feeds for a range of 100+ items.

Helpful Extras

• FMCG/Food & Drink experience (heavy, fragile, or temp-sensitive items).
• Amazon or Walmart marketplace advertising.
• An interest in AI search (you will have daily access to proprietary tracking software).